Mobile technology is an important part of the 21st century every day life. When developing a new website, not every company considers the importance of designing for smartphone. With not considering this you may as well be handing over your money to your competitors. When a website doesn’t adhere to smartphones and tablets, it alienates a vast proportion of audience thus it loses out on revenue. 

The key factors you should consider:

• 52% of all internet users browse websites from a smartphone and that is over one half of your audience
• Mobile commerce is set to make up more than 45% of total online sales by 2020
• 53% of users will abandon a page if it takes longer than three seconds to load from a mobile device
• 57% of customers won’t recommend a business if it has a poor mobile design

In recent news, Google is shifting search results to rank according to a mobile-first index. This doesn’t mean desktop will be ignored, but it means a mobile-friendly website will be given priority in the near future and you should should consider incorporating SEO for Google Mobile-First Indexing. 

A basic website doesn’t look good when viewed on a small screen. Its more difficult to use and requires visitors to zoom into content in order to read it. This experience results in a poor opinion from the visitor who may not return your site again.