It is incredibly important in today’s World for businesses to engage with customers on social media, because their target audience are on these social networks and they are engaging with their favourite brands and connecting with brands on different levels.
Reasons you should move your business advertising to Social Media
- Adults using social media has grown from 7% in 2005 to 69% just ten years later.
- Social media use on mobile devices is seeing a 30% growth every year.
- 2 million business today use Facebook advertising for promoting their products and services.
Advertising on social media is at a lower cost than traditional advertising such as print, TV and radio, in the long run social media marketing can prove to be increasingly cost effective. With social media advertising you can set a targeted reach, targeting prospects, increasing conversions and thus receive a higher return on investment. The social ad network offers up real-time performance analysis, giving you the ability to keep track on the performance of your ad, so you can keep regular track of how well your ad is doing.
Taking your business to social media can allow you to increase your Inbound traffic on your website, having a blog makes it easy to connect with your audience with new content. But having them share this content on Social Media channels such as Twitter and Facebook will increase your reach 10x. You are reaching out to a larger audience that may like, plus share your content, follow your brand and become a customer.
Using social media to communicate to customers can also improve Search Engine Optimisation on your website giving you a higher chance to be found via Web Search.
Contact the JA Creative Studio team today and book a consultation, to discuss how you can utilise social media to better your business.